2020 Toyota Supra Launch Edition Price – Ever since Supra made its debut at the 2019 North American International Auto Show in Detroit in January, I’ve been itching to get a drive. I waited (sort of) patiently, intercepting my local Toyota reps every few weeks for my chance. Finally, to make me stop calling, I think Toyota delivered a Renaissance Red 2.0 2020 Toyota GR Supra launch edition to my house for a week of fun. The launch edition is a special, limited trim level that carries a list price of $ 55,250. My test car came with an optional ($ 1,195) driver assist package, a delivery, preparation and handling fee of $ 930 for a as-tested price of $ 57,375.
2020 Toyota Supra Launch Edition Price
In case you missed the hoopla, the Supra is a two-seater GT-style sports car that was developed in a collaboration between Toyota and BMW and shares many Powertrain Control and technology features with the new BMW Z4. Not that you will find many mentions that in Toyota’s press material, or BMW’s for that matter. Toyota is proud to crow about its in-house engineering and on-track development with GAZOO racing (the “GR” part of the new car’s name). Akio Toyoda himself was hands-on with performance tuning of the new Supra, and was visibly proud and excited when he unveiled the car in Detroit.
The Supranname plate was used on Toyota models in the United States for four generations from 1978 to 1998, and returns here for the first time in 20 years. Supra was one of the first Toyota models to receive serious attention and respect for its handling and performance on the racetrack and on the road, and probably hit its Pinnacle when it was presented in the 2001 movie “The Fast and the Furious.”
I really love the exterior design of the new Supra. It has a long hood, a very expressive face with piercing headlights, large air intakes at the bottom and a tasteful Toyota logo on the nose. Big 19-inch forged aluminum heels Tuck under front fenders, with wider 19-inch wheels under more muscular fenders in the back. The roof is distinctive, with bubbles over the driver and passenger’s heads, and a slight depression running down the middle. The short cabin ends on a fast slope, with a tasteful upside down tail said to suppress lift. There’s a little bit of a retro feel to the car – if you squint, you can see the influences of the cool 2000 GT, one of Toyota’s 1960s sports cars.
Inside, the design is crisp and clean. I especially like the horizontal slot that houses the HVAC outlets, and the tastefully minimal range of knobs and buttons on the middle stack. Befitting a modern car, there is a large 8.8-inch diagonal touchscreen prominently located at the top of the center stack, home to Toyota’s infotainment setup. All the expected technology is on board, plus the comfortable look of Apple CarPlay, which has just begun to populate the Toyota ecosphere. A color head-up display is standard.
The Supra seats are race-inspired, very supportive and comfortable, and spacious enough for my American form. The leather seats in the launch edition are nicely finished, as are all trims throughout the cabin. Special carbon fiber trim is used tastefully, adding a high-tech feel.
What is it like to drive? I thought you would never ask. Under the cooler helmet, a turbocharged 3.0-liter inline six-cylinder engine is tuned to produce 335 HP and 365 lb-ft of torque. An eight-speed automatic gearbox with an active differential and paddle shifters send power to the rear wheel. MacPherson strut your front suspension and a multi-link rear use adaptive dampers. Toyota estimates that the 3,300-lb Supra can Scoot from 0 – 60 mph in 4.1 seconds, and will be electronically limited to a top speed of 155 mph. It certainly feels fast, thanks to self-assertive shifting of the transmission and a low, low seating position. The car is beautifully balanced, and crushes curves like a champ. In true GT mode, it is a quiet cruiser, also eating up highway miles with ease. The cabin is small but outward visibility is quite good so there is no sense of claustrophobia in traffic. I just wanted to run and run during my week with that Supra and I did. I think I passed every mile with a smile inserted across my face.
I think I’m a bit old-fashioned because while I appreciated the smooth movement of the automatic transmission, my one disappointment with the Supra was the absence of a manual transmission option. Paddle shifters gave me the chance to interact with the engine, but I found myself wanting a little more visceral engagement.
The 2020 Toyota GR Supra isn’t cheap, but I feel like it’s a good value for money. The Base 3.0 model starts at $ 49,990, and the 3.0 Premium starts at $ 53,990. I will compare the Supra to the BMW Z4, the Porsche Cayman, the Audi TT, the Lexus RC f, the Jaguar f-type — some pretty intoxicating company that should tell you how much I liked the Supra.